If you post the logo on Facebook, Twitter or your website and don’t use the correct color process, your logo will appear muddy instead of that bright yellow. Let’s say you have a very distinct brand with a bright yellow logo. TVs, screens and projectors use red, green and blue (RGB) as their primary colors, and then mix them together to create other colors. If you mix all three colors of light, you get pure, white light. The more light you add, the brighter the color mix becomes. Mixing light-or the additive color mixing model-allows you to create colors by mixing red, green and blue light sources of various intensities. If you (like me) have a hard time wrapping your head around how red and green mix together to make yellow, watch this YouTube video. RGB: the additive color mixing model Additive color mixing. So, a very important part of your branding must focus on color. 90% of that decision is based solely on color. People decide whether or not they like a product in 90 seconds or less. When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. Objects reflect light in different combinations of wavelengths. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). 90% of that decision is based solely on color.Ĭolor is perception. ![]() CMYK: the subtractive color mixing model.So why should you care about color theory as an entrepreneur? Why can’t you just slap some red on your packaging and be done with it? It worked for Coke, right?Ĭolor theory will help you build your brand. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors and tertiary colors. ![]() Color theory also involves the messages colors communicate and the methods used to replicate color. ![]() It explains how humans perceive color and the visual effects of how colors mix, match or contrast with each other. If experimenting with different hair colors sounds fun, our color wheel can help you choose the color you should try.Color theory is both the science and art of using color. Spice up your look by being spontaneous and letting the color wheel choose the color of your outfit! If you have several favorite colors and cannot decide which one to use for interior design, try your luck with the color wheel. ![]() The Wheel Generator team has come up with the most common questions you can ask when spinning the wheel.Ĭan’t decide what your next manicure should look like? Let the color wheel decide for you choose your colors or our custom-made wheel. You can use the color wheel in many situations when you feel indecisive. Repeat as many times as necessary and share with friends! When can You Use this Color Wheel Picker? To make your color wheel or random number generator delete all entries, write your colors, click enter after each color and click spin to see the winner. You can use the color wheel with these selected colors or make a color wheel with your own. Wheel Generator’s color wheel has 12 base colors – Red, Orange, Yellow, Black, White, Gray, Silver, Blue, Purple, Cyan, Violet, Lime. After the winning answer is announced, click OK and spin the wheel again You can either use our 12 color wheel or customize the wheel with your selection of colors. COLOR WHEEL PICKER What is a Color Wheel?Ĭolor Wheel Picker is an online wheel that selects a random color from various colors.
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